Description

Who are mSix&Partners?

mSix&Partners are one of the world’s fastest-growing media planning & buying agencies, having doubled in size in the last few years. Our international network now comprises over 40 offices across 3 continents.

We havea unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are a partnership with The&Partnership, an independent creative agency and GroupM, the largest buyer of media in the world. This means we can offer a true ‘best of both worlds’ advantage. We take a progressive and entrepreneurial approach to business and culture, while providing full access to GroupM’s market-leading pricing, data and technology assets.

At mSix&Partners we have created new models and ways of working which are leading the industry in defining the agency of the future. This means solutions built bespoke for clients’ individual needs, inclusive of all necessary disciplines and working to one bottom line. Creatives, strategists, analysts, investment, and production teams working together, with data and technology at the center. These teams are often implanted directly within the client marketing teams.

As a direct outcome of this progressive & transformational agenda, mSix&Partners has one key ambition: to be the most important place in the careers of our people.

Our Values

The way we behave - Honest, Energetic and Pioneering:

• Honest: We build trusted relationships through openness, focus & clarity.
• Energetic: We meet people with warmth & positivity. We say ‘yes,’ and not ‘yes, but.’
• Pioneering: We drive forwards, looking for new technology, new ideas & new sources of growth. We are driven to look for the next innovation, to meet our clients’ challenges.

Our Sustainability commitment:

mSix&Partners is committed to a net-zero carbon emission footprint by 2030 by moving media investment into publishers and platforms that decarbonize. Our Decarbonization Coalition is at the forefront of our strategy, designed to work with and unite clients whohave shared Sustainability goals and acommon interest indecarbonisingthe mediasupply chain.

Our Diversity, Equity, and Inclusion commitment:

We are committed to being a diverse, equitable and inclusive agency with the aim to build and retain teams that represent the communities we operate in. Our Global employee-run DEI group, The Collective, are pioneers in delivering and maintaining accountability of these commitments.

Further to this commitment to pioneering diversity and equality in our business, we welcome people of all backgrounds into our agency. We want our people to bring with them diverse attitudes, opinions, and beliefs into a culture where they are treated with respect, can be comfortable being their authentic self and feel like they belong. We are therefore keen to encourage applications from people from all walks of life and we want you to be at your best throughout the recruitment process. Please reach out to us to discuss any specific adjustments, or how we can help you throughout the recruitment process

Role Description

The Measurement and Insights, Directorruns themSix Analytics team for EA. EA are a truly global client and there is a huge opportunity to drive a long-term strategy with EA, as well as executing award winning campaigns across this ambitious, customer focused brand. The role requires someone who is organised, can help own projects across specialist groups, and who will drive communication across the global network.

Partnership is in our DNA, and this role works in lockstep with the EA team, developing planning outputs and improving processes. As a global role you will be responsible for driving the focus and projects that deliver on the four key pillars that underpin our partnership with EA.

Our bold vision for EA is to inspire more of the world to play through media. To deliver on this, our mission, is split into three pillars:

• Elevate: Take the impact of media investment on EA’s business to the next level
• Evidence: Deploy data science and analytics to understand & prove our increasing impact
• Evangelise: Surface this impact and the opportunities it presents to all layers of EA’s business

We are proud of the partnership that we have built with EA since 2019 and it continues to go from strength to strength. Together we have created a custom operating model that has unlocked powerfully innovative and effective work.

EA is truly a unique client partner, their blend of entertainment and tech, of art and science challenges us to continually develop new solutions and new media ideas, from harnessing best in class technology, to leading with sophisticated data-driven planning and measurement tools.

The mutual trust we have built in each other’s capabilities is what has enabled us to develop an operating model that leads the world in data-driven media planning, deployment, and measurement.

What will be your responsibilities?

Primary responsibilities revolve around leading direct reports to develop and execute industry-leading measurement strategies and analytics thinking:

• Connect client business goals to marketing objectives, and translate those objectives into a measurement plan and learning agenda for use by planning and activation teams
• Oversee schedule, integration and usage of econometrics models as a core tool for measuring effectiveness across the globe
• Collaborate with internal and client teams to establish process and ownership of core Analyticsdeliverables
• Oversee building of mSix test and learn framework alongside biddable and strategic planning teams – ensuring it pushes us towards the clients key business objectives and questions
• Support strategic planning teams and ensure fully optimized media plans and richly developed and supported campaign strategies
• Develop and maintain all client relationships and use foresight to build and provide value to client teams
• Effectively articulate the applications of media research tools and resources
• Provide direct reports with all the necessary tools, training, and analytical support and supervision to improve upon existing expertise
• Build and strengthen relationships internally across the network and externally with client partners
• Write POVs on industry topics impacting your clients
• Support new business pitches across mSix

Who are you?

• 8 years’ commercial experience in an analyticsleadership role, with background in econometrics and other marketing analytics toolsneeded
• Experience managing a small-to-midsize team (3-7 reports) across borders
• Built test and learn frameworks – and understands how to use experimentation to improve media outputs
• Intellectually flexible with strong analytic and problem solving skills
• Ability to foster collaborative relationships with other cross-functional teams and across partner agencies
• Ability to manage and prioritize competing projects and deliverables
• Expert knowledge of the metrics which power successful media campaigns, where they are sourced, and how they influence and intersect each other.
• Proficient in SQL
• Experience with Python and/or R or other analytics programming environment
• Familiaritywith the following a plus:

Data Visualization: Tableau, Omniscope, PowerBI, Datorama

Web Analytics: Omniture, Google Analytics, Webtrends

Ad Servers: DoubleClick, MediaMind, PointRoll, Atlas

Syndicated Measurement: comScore, Nielsen, Compete

Media Impact Measurement:Kantar, Dynata, Nielsen

How will success of the role be measured?

• Moving the needle: are the insights we provide helping mSix and our clients make better decisions that lead to better results?
• Team feedback: Positive feedback from themanager and broader team
• Client satisfaction: Contributing to good levels of client (internal and external) satisfaction in project outcomes
• Delivery of measurable impact driven by analytics as result of measurement plans and learning agendas
• Becoming the lead clients’ go to person to answer their most important business questions

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

 The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.